On November 14th, Huang Dan, assistant to the chairman of Xinjingsheng Ceramics Group, led a team of representatives from the marketing department to launch an exchange trip to strengthen interaction, discussion and cooperation with the media, and use the media to spread corporate image and strategic thinking. Visited the news media and media executives such as "Building Materials World", "China Ceramics Home", "Taocheng News", "Ceramic Information", etc. During the conversation, the two parties talked about the propaganda concept, industry and market news, and the cooperation intention of the two parties. Questions were exchanged in depth, and brand events such as "Feng Sheng Shui Qi" planned by the Group's marketing department were recently announced to major media.
Everywhere he went, Huang Dan gave a detailed introduction to Xin Jingsheng's development status and future development direction and goals. Huang Dan said that Xinjingsheng Group is strong and was born from the strong union of two new groups, namely New Pearl and Xinjincheng. The Group has excellent genes and has its own production and financial strength. The four brands of Bebop, Demei, Kangjian and Jinligao have a ten-year market brand foundation. These are our advantages as a new group. At the end of 2016, the news of the company's establishment caused a sensation in the industry and the market. The Taocheng News and other media made headline reports. Since then, the group has been committed to strengthening the foundation, product structure, capacity layout, distribution policy, brand The construction and other systems have been fully upgraded. On October 16, we held a grand opening ceremony of the grand headquarters of Xinjingsheng Group. The headquarters of Xinjingsheng Group, which invested hundreds of millions of dollars, was amazingly unveiled and attracted great attention in the industry.
During the exchange, many media and industry friends expressed that they have been paying attention to and optimistic about the future development of Xinjingsheng Group. Xinjingsheng will rely on strong background strength, management resources, product capacity strength, strengthen exchanges and cooperation with the industry and media, commit to market investment and channel construction, promote new product development and innovation, and more participate in various types of industries Seminars and market events, which give voice to the company, display and enhance the corporate image and brand, and will also increase brand awareness and influence through the professional media platform of the industry, entrepreneurs, dealers and designers, etc. The pace of enterprise development.
Luo Qing, Secretary General of Foshan Ceramic Industry Association, Executive Secretary of China Ceramic Association Ceramic Technology Equipment Branch, President of "Building Materials World", and Chairman of New Pearl River Enterprise, said that he would be happy to carry out interactive communication and strategic cooperation with Xin Jingsheng Group. In this era of information dissemination, companies must pay more attention to the power of the media. Not only should they bury their heads to do their own business, but they must also present their business cards to consumers through media and other communication channels for rapid dissemination. Corporate and brand information, strengthen mutual understanding and cognition with the market in publicity, conferences and events, and enhance brand power.
Li Zuoqi, president of "China Ceramics Home" also said that the role of new media now is not only to publicize reports and make several advertisements, but the cooperation between enterprises and the media shows the power of professional media. "China Ceramics Home" currently focuses on On the construction of channel exchange platforms such as dealer channels and real estate agents, Xinjingsheng Group is also very welcome to strengthen interactions and participate in activities. As a platform resource, "Ceramic Home Network" will actively support Xin Jingsheng's development needs, provide channel information and market sharing and exchange interaction.
Dai Keli, executive president of Taocheng Newspaper and Yang Meihua, marketing director, received Huang Dan’s visit. They recalled that on January 1, 2017, Taocheng Newspaper “gathered and conspired with Xin Jingsheng”. The “Fortune City” Fortune Summit made headlines and had a great influence. This is a good start. Subsequent promotion can link the brand to various related activities and news events in the industry, allowing consumers to pay attention to the event while , Subtlely accept the brand's culture and tonality, thereby increasing corporate visibility.
In communication with Zhou Jiansheng, editor-in-chief of "Ceramic Information" and his team, Mr. Zhou said that Xin Jingsheng's superior resources are already very rich, and President Huang is also an old friend. As a professional media in the rising period, "Ceramic Information" also Has been pursuing innovation mutations, and will pay full attention to and support the development of Xinjingsheng Group, assist enterprises in providing advice on event promotion and image promotion, walk into the enterprise, tailor-made, and provide 360-degree communication of professional media for enterprises Brand Services.
The communication and interaction between enterprises, brands and media is the bridge and port for brands to go to the market. Through this media interaction visit, we have seen a powerful and full of attention in the eyes of media people. After that, we will continue to visit or Invite other industry media and portals to communicate. Here, we sincerely thank the media friends for their support and suggestions to Xinjingsheng Group, and will strengthen the exchanges and cooperation with major media and self-media people in the next series of group image display and market terminal activities planned by the group. Hundreds of flowers bloom together, Jingcheng Dacheng, Sheng Qi future!